Digital marketing strategy from beginning to end

Gone are the days when billboards and newspaper advertisements became the most effective means of promoting your brand and products. Digital marketing is crucial to all enterprises, and choosing the right strategy will be the key to success. But when it comes to digital marketing, there are many opportunities. If you are not completely afraid, you may want to find out where to start. Digital Nomad Ventures is a digital marketing organization based in Colombo, which drafted a digital marketing strategy.

It may be tempting to jump into multiple platforms at once, as long as you say that you will find out the details later, but you are actually asking for trouble. Develop an advertising plan without clear objectives. More is to jump into a sailboat with a map. There you may drift on the sea and get lost. If there is no digital marketing strategy, there will be no results, because in fact, there is no appropriate content to get results. Trust me, after you have invested all your time and resources, this is the last thing you want.

Find out what you want to do

What do you need through digital marketing? Do you want to accumulate brand awareness? Do you want to sell sexual harassment or email subscriptions to potential customers?

Great, no matter what you want, you should give it a name. This is another way for marketing to cross compare online dating. If you don’t know what you are looking for, you may settle down with the first tolerable person. If you have a list of the characteristics of the person you want, you are more likely to find your match. Your goals are important. You must take concrete steps to achieve all your goals. We will further study this issue.

Understanding the Digital Funnel

Digital sales funnel is an important marketing concept. In fact, you should master this concept before formulating a strategy. Buyers can be divided into several stages to achieve the purpose of purchasing and/or long-term customers. Users in the discovery stage do not react to advertisements as well as users in the loyalty stage. They will interact with your brand on different platforms in different ways. Your digital marketing strategy needs to be customized to keep in mind.

Create Buyer Role

To develop a strategy, the next step you should take is who your audience is and what motivates them to have a solid understanding. This will help you evaluate what marketing platforms you can find them on, how they interact, and what they want to see from you, so it’s important. The role of buyers should be specific. Importantly, the buyer’s role must be based entirely on research. Skip hidden still images and use existing analysis methods.

Determines where to find users in all funnel stages.

You know who the audience is, so now you want to know how and where to contact them. Again, see this analysis and cross reference with the buyer role.

The following examples illustrate this possibility:

Some people spend a lot of time planning expensive bathroom renovation, and can find you by searching Google for “bathroom design concept” or Pinterest for other phrases. If they find a picture of your transformation in your blog post, that’s why they found you and wanted to hire you.

Now it is time to find someone to repair the floor until the pipe leaks and the person soaked in water forms the mold. The best option is to contact them through Google Ads. Because they will search for these services, you want to be competitive.

Some customers were happy with the shabby bathtub, but had no money to repair it. You have made an advertising campaign on Facebook, showing the price and quality of ceramic tiles or glass bathtubs, creating requirements for people who seem unsuitable.

Consider all charging and organic marketing channels, which audiences are using them, and which stage of the funnel they are in. This will help you identify which marketing channels and parts of your digital marketing strategy you want to target.