Plastic surgery marketing: current working mode
You can find it increasingly difficult to get attention online. So this will show cosmetic marketing: what is effective now.
The market noise is too loud today, and your information is lost in the advertising maze.
There are many marketing channels to choose from to cover the eyes of potential plastic surgery patients… For various reasons, this will not become easier.
Take SEO as an example, the rules of Internet search engine optimization (SEO) are constantly developing.
It is not enough to have a good website. No one will see it. If you can’t convince Google, of course you have to go to the first page of the search rankings. This is not an easy thing.
For example, in the good days of SEO, your netizens can write an article full of keywords to help you rank.
They can easily do this for you, so you and your employees do not need to participate, so this is a win-win situation.
But those days have passed. Google is getting smarter. Google will punish you for filling in keywords. There are also game systems and other dark strategies to try.
The Maggie route will make it difficult for Google to continue to discover organically (also known as free).
Moreover, Google rules the world in the foreseeable future, so it’s better to follow their footsteps.
Since we can’t rely on organic SEO as before, we should look for other creative marketing channels to allow potential plastic surgery patients to pay full attention and take action for a long time.
The following is a list of plastic surgery marketing strategies that will help to get rankings and attention from potential plastic patients.
Some are fast and easy, and most require time and effort. Because it needs to stand out and hear from the noise.
Here they are
Create Content
If you’ve never heard of “content is king”, it’s because Google loves content. Because this is what Google users want.
From the perspective of potential patients
Suppose you are interested in abdominal contraction. What are they doing? They search for belly meat on Google, so it’s better to have the following customized content creation marketing strategy.
A blog post explains what recovery is
Video illustrating common problems with abdominal tuck
The gallery displays many photos of other patients before and after abdominal reconstruction
The patient’s praise and message to the recovered patient
Social media
Social media has changed the way potential patients communicate and get information.
Generally speaking, they completely bypass Google and search on their favorite social media platform.
They are more inclined to trust online friends than large online companies. It was a very popular game for them. If everyone pays attention to you, likes you and shares with you, they will do the same.
This is an opportunity to use social media marketing strategies to let them know about you and see you as the best choice.
This guide starts with “Social Media Creativity of Plastic Surgeons” and provides many good ideas about publishing content.
Social media concept for plastic surgeons
Social evidence/influencers
The society has proved that marketing, like plastic surgeons, has a long history. The smart plastic surgeon will get the approval of the patient when showing the preoperative/postoperative photos to other potential patients. They encourage patients to write comments and even make video proofs.
This is a necessary marketing tool to help you feel confident when choosing other potential plastic surgeons and get the results you want.
Local and national celebrities have also been practicing asset construction. Once I went to the medical spa and she invited a B-level celebrity. They went to school together, so the celebrity helped her. You never know
Now social media is popular, and social proof marketing has developed into influence marketing.
Influential people are loyal followers of society and are considered to be his Ricky experts.
This is because these social media influencers have built a high degree of trust with their followers, and they can be used as social evidence. So if influential people like you, so do their followers.
Patient comments
In addition to preoperative/postoperative photos of patients, online reviews are also very important for potential plastic patients seeking trusted and contacted plastic surgeons.
Because he values you more than the patient thinks of you.
And the more, the happier. Built in system, which requests patient examination by setting patient examination protocol.
By the way, Google has the Internet in the foreseeable future, so I suggest that you give priority to Google Comments over other websites www.healthgrade. Www.vitals.com and www.vitals.com.
Make it easy for your patient to give you a good review, and you will get more reviews.
Video has become the preferred media for consumers, who prefer watching videos rather than reading or even watching images.
In other words, if YouTube videos are rich, interesting or attractive, it can well attract potential patients.
Google owns YouTube, so it is wise to use YouTube marketing strategy to help search engine ranking.
YouTube marketing may include replays of presentations at medical conferences or patient events.
You can ask a professional photographer to take a video, take a photo, and then convert it into your PR introduction video.
You can consult your patient’s video. In this way, other potential plastic surgery patients can hear enough sound and feel comfortable enough to call you for their own consultation.
Keep the patient
“Keeping patients is a new strategy to attract patients today.” Think carefully, this is true.
Who is more likely to undergo surgery? Strange online patients, or people who love you introduced by their best friends, and their results?
This is always overlooked, but this leverage is your way to win. You have spent a lot of time, money and energy attracting these patients. It only takes the least time, money and effort to catch them and cultivate their relationship.
With a simple patient retention marketing strategy, you can turn these patients into loyal and outspoken fans, such as email, Instagram competitions, and patient loyalty programs.
Oral
The simplest clue you can get is from a happy patient. This potential plastic surgery patient has made an appointment for you to sell. Because their friends praise you so much.
Patients from mouth to mouth can switch more easily and make decisions more quickly. They are not as price sensitive as unfamiliar online patients. And they didn’t spend a penny on advertising for you.
The reputation marketing strategy of plastic surgeons is as follows:
Talk to patients and let them know that you want more patients like them;
Remind the patient to prepare, send, and share with friends the highlights of the various items you provide. and
When your patients let new patients move towards you, thank them and thank them. Because the reward behavior is repeated. For example, the Patient Loyalty Program provides Kisses to patients at the same time as Botox, fillers, and laser surgery.
Send SMS
Also called SMS (Short Message Service) marketing. Most consumers carry their mobile phones with them, so they can read the messages within a few minutes after receiving them, so they are very popular.
Therefore, it is fast, effective and has the lowest cost. Therefore, SMS marketing of plastic surgeons has become a good channel to increase income, but only if it is done well.
Sending SMS requires the patient’s permission, and you can opt out by simply STOP.
Tip: Please make sure your SMS marketing message is attractive. In this way, your audience will love the messages you receive.
podcast
Podcast marketing for plastic surgeons is the latest media channel. Because consumers are interested in sports, driving or listening to podcasts at any other time!
This is the best way for new potential patients to get to know you. Personally, I can say that this marketing channel has brought me more exposure than anything I have done in the past two years.
Beauty and Business Podcasts
Podcast marketing also helps optimize search engines. Because now we can find more platforms such as Apple Podcast, Google Play, Spotify, etc.
You are regarded as an expert and control the narrative. Only the content you approve can enter the world, so your brand will also improve.
Patient webinar
Because of COVID, ordinary people are used to doing business and living online. Plastic surgery patients webinar
Take online learning as an example. Companies such as Zoom and GoToMeeting are experiencing explosive growth. People appreciate the convenience and time-saving of online learning, so it’s good for you to use it.
Present your own beauty patient webinar to existing patients, prepare more young people, and connect with new potential patients that you have not yet known.
This one to many format is your advantage. After you show the program and the photos before and after, ask the audience questions to complete the demonstration.
Since it is in the can, there are websites, YouTube, social media and other content.
This is how you can grow your legs in front of new audiences without extra effort.
Email Marketing
E-mail marketing has challenges. But in terms of revenue, it is still superior to other marketing channels, such as social media posts and advertisements.
This is because consumers now expect some emails to be promotional, so they think social media is more entertaining.
In addition, you are emailing your patient list. These patients already know you, like you and trust you, so they need to cultivate more audiences.
In addition, unlike Instagram, Instagram can attract other people’s attention in only one second, and has more space to display messages in e-mail, so it can attract enough attention from the audience to take action.
Treat email lists as assets. There are many things you can do with email marketing and email lists. He is not dead yet, so he turned the patient list into a profitable asset.
Patient survey
Business includes:
You can’t solve problems you don’t know. You didn’t know until you asked.
The same is true of beauty practice. You have to know what the patient wants. I don’t want to make them happy. Come back more. Take friends with you.
Through a simple annual patient survey, you can find that patients are interested in input. You care about them and improve your practice for them.
Cross promotion of beauty services
Are you sure your plastic surgeon knows everything you provide?
If you hear “I didn’t know you did this”, the answer is no. They don’t know all your treatments and procedures.
This means you put light money on the table. Because if you introduce more ways to solve their appearance problems to the patients who give you money, they will give you more money.
With a simple cross promotion strategy, you can achieve 20-30% revenue growth without effort or nitpicking. You only need to introduce all the services you provide to the patient through internal signs, emails, software packages, etc.
Follow the clues of plastic surgery
If you don’t plan to follow potential customers, why spend a lot of money?
Most methods are to send a phone call and/or email, and then add the clues to the “dead clues” pile when there is no reply from the potential plastic surgery patient.
When the surgeon asks the employee what happened, the answer is usually:
Oh, they are not interested.
“They just buy things at a price.”
I tried, but they didn’t respond.
Of course, according to the sources of these clues, some may be of poor quality, but not all. If given the opportunity, at least 15% of potential customers will convert.
The secret to following plastic surgery clues is to make agreements. Get used to doing it like you do an operation.
Convert pagers and; consulting service
I have given you many cosmetic surgery marketing strategies above, attracting more cosmetic patients to your clinic.
When being executed, new potential plastic surgery patients will have enough time to pay attention to you and digest information. The next step is to call the office and make an appointment for consultation.
But what experience do you have in calling employees?
Is this a continuation of your online branding skills, expertise and customer care? Or will it hurt the brand you worked hard to build?
Does the sender make an appointment or hang up in confusion and disappointment?
If they make an appointment for consultation, will they agree or “consider”?
If you want to spend a lot of cost, time and effort on new prospects, please ensure that your employees receive professional training and switch between phone calls and consultations.
Someone said, “Nothing matters before selling.”
Marketing budget
The easiest way is to budget in proportion to your success. In this way, you can get better results and easier conversion.
The question, then, is how much money to spend on advertising and marketing.
How competitive is your field?
How long have you practiced?
Your reputation and reliability
Typically, 10% of the budget is spent on marketing and advertising. If you are a growing young person, increase it; if you are mature, reduce it.
And it’s important. Need tracking mechanisms, such as promotional codes, call to action, specific phone numbers, and a dedicated website or webpage to track clicks.
No matter what you need to know your results, you know what is valid and what is invalid.
It doesn’t matter what others say… you can’t click, like, share or visit.
You can only rely on future patients to complete your procedures, select you and give you money.
So the rule is: “If you can’t track it, don’t invest.”
If it doesn’t work, make changes, adjustments, or deletions. Don’t continue to spend money on something, and hope it will eventually become popular.
What is the next step?
I suggest you meet with the team and carefully study these plastic surgery marketing strategies to determine what strategies you are trying to implement.
The list is then listed and prioritized in the order of execution, including the due date.
I promise you will attract more beauty patients than before.
